Saul Bass was an
American graphic designer and Academy Award winning
filmmaker, best known for his design of motion picture title
sequences, film posters, and corporate logos. During his 40-year
career Bass worked for some of Hollywood's most prominent filmmakers,
including Alfred Hitchcock, Otto Preminger, Billy Wilder,
Stanley Kubrick and Martin Scorsese. Among his most famous title
sequences are the animated paper cut-out of a heroin addict's arm for
Preminger's The Man with the Golden Arm, the credits racing up and down
what eventually becomes a high-angle shot of a skyscraper in Hitchcock's North
by Northwest, and the disjointed text that races together and apart in Psycho.
Bass designed some of
the most iconic corporate logos in North America, including the Bell
System logo in 1969, as well as AT&T's globe logo in 1983 after
the breakup of the Bell System. He also designed Continental
Airlines' 1968 jet stream logo and United Airlines' 1974 tulip logo which
became some of the most recognized airline industry logos of the era.
No comments:
Post a Comment